1. First, the obvious. An ever increasing majority of web surfers are using their iphones, smart phones, androids, blackberries, and other new mobile devices to visit merchant websites while on the go. And if your company website is not “mobile ready” then they will go elsewhere.
2. Case Study: One of my clients recently did a test. She put out a coupon in the newspaper for 20% off a product. And a similar offer on their mobile site for just 10% off (Text 10OFF to 555-555-5555). I guess you can probably guess the outcome…
The mobile offer beat out the newspaper ad by a margin of 8 to 1! But what may surprise you is that she paid over $200 for the newspaper ad but less than $40 for the mobile ad! Mobile coupons are the next big thing. NOW is the time to capitalize on that fact because, right this minute, mobile coupons will give you the biggest ROI than ANY other form of advertising. That is not an exaggeration. It is effective. It is inexpensive and is easy to implement.
In fact, SMS Text Marketing is as easy to implement as putting out a poster in front of your business that says Text WHATEVER to 555-555-5555 (you will have a local number). And people walking by WILL text that! Your current customers WILL text that. And now you will be able to follow up, any time you want, by sending out special offers, products, announcements, or anything you prefer, any time you want, all at once to your subscribers. All for just 2 cents each! Compare that to direct mail or print advertising and you will immediately realize the advantage.
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