QR Codes Explained
QR (Quick Response) codes are those two dimensional barcodes that you will see cropping up all over the place. They are quirky, fun and very useful, best of all they are free and people with smart phones love them. What happens is when someone with a smart phone scans them they immediately see the information hidden within the code which in this case is a link to my website. Great for printing on laminate posters, T shirts, posters in windows etc. If you are using QR codes then you had better make sure your website is optimized for mobiles!
Read MoreMobile Ready Websites
Since June 2010, there were 264.5 million data-capable wireless devices, including 61.2 million smart phones or wireless-enabled PDAs in the United States. Microsoft estimates that by 2014, mobile internet usage will overtake desktop internet usage. Yet less than 1% of all businesses have a mobile-ready website. Chances are high that this includes your website. Just because people can still view your desktop site with a mobile device, the user experience is degraded to such a point that many users will click away and go to a mobile friendly competitor. However big the device screen, viewing...
Read MoreWhy SMS Text Marketing?
We’ve developed a text messaging system that will work like gangbusters for restaurants and many other types of businesses. It is simple, relatively inexpensive, and can deliver a terrific ROI – much better than many of the traditional advertising methods you may be using today. If you are currently spending money advertising, keep reading… First, let’s run through a few stats. If they don’t make you realize the importance of mobile phones marketing your business, then I don’t know what will. The growth in mobile usage over the last few years has been...
Read MoreText Marketing Case Studies
Dunkin Donuts SMS Text Message Campaign: Dunkin’ Donuts wanted to entice high school/college age students in the Boston area to try their hot lattes. They used text message marketing to drive in-store redemption of $0.99 small hot latte mobile coupon in the month of October. The SMS offer was sent to 7,500 targeted opt-ins. Boston radio DJ’s invited participation; “text in to DD-123” each Thursday morning. In addition, 400,000 Mobile Internet (WAP) ads ran in Boston targeted content. Over 1,000 Dunkin’ Donuts franchise owners and workers were educated with marketing materials about how...
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